@Article{SordiNelMeiHasCha:2020:LoStCr,
               author = "Sordi, J. O. de and Nelson, R. E. and Meireles, M. and Hashimoto, 
                         Marcos and Chagas J{\'u}nior, Milton de Freitas",
          affiliation = "{} and {} and {} and {} and {Instituto Nacional de Pesquisas 
                         Espaciais (INPE)}",
                title = "A longitudinal study of the creation methods used by entrepreneurs 
                         to develop new products and services",
              journal = "International Journal of Entrepreneurship and Innovation 
                         Management",
                 year = "2020",
               volume = "24",
               number = "6",
                pages = "482--502",
             keywords = "Creation, entrepreneur, product, service, uncertainty.",
             abstract = "This paper presents a longitudinal study of the development of 
                         products and services (P/S) by entrepreneurs from the perspective 
                         of nine creation methods: copy, new product development, 
                         improvement, frugal innovation, adaptation, new combination, 
                         exaptation, nonaptation spandrels, and nonaptation junk. Our 
                         sample consisted of 51 entrepreneurs whose ventures had been 
                         operational for over 42 months in a recessive environment 
                         characterised by very high failure rates. Our informants provided 
                         perceptions of technological and commercial certainty for 180 P/S 
                         launches that they executed. We observed that the creation methods 
                         which involved higher levels of uncertainty, such as adaptation 
                         and new combination, were only employed later, after the first 
                         successful implementation of a new P/S. The initial trajectory of 
                         these entrepreneurs is typified by creation methods involving low 
                         commercial and technological uncertainty followed by some more 
                         complex and uncertain initiatives, but always preferring safer 
                         innovations. Aside from offering the entrepreneur greater control 
                         over the commercial and technological environment, this strategy 
                         provides greater financial security due to the returns generated 
                         by the first successful P/S launch. We also observed that 
                         entrepreneurs who developed new projects at the request of clients 
                         presented greater mastery and diversity of creation methods.",
                  doi = "10.1504/IJEIM.2020.110097",
                  url = "http://dx.doi.org/10.1504/IJEIM.2020.110097",
                 issn = "2043-6882",
             language = "en",
        urlaccessdate = "09 maio 2024"
}